Sep 12, 2011

If you don't know, now you know- DC New 52 Selling Out

9:24 AM

In most circumstances being labeled a sell-out is definitely a bad thing.  This is not the case when it comes to selling out over 200K+ comics of Justice League #1 as reported by the DC Source blog today.  In addition, DC sold out in just a few hours of the second printing and will be issuing a 3rd print of what has become to date the best selling comic of 2011.

According to some retailer friends they say that most stores under-ordered and is the reason for the second print selling out so quickly (should print at 10-20% of the original = approx. 20-40K books) and via ICV2, shops will receive 32% of what they ordered for the first print.  Translation, if your LCBS ordered low they will probably not have more than a few second prints for you to pickup if that.
 
Cover art to Justice League #4 by the dynamic duo of Jim Lee and Scott Williams
· JUSTICE LEAGUE is one of ten titles so far from DC COMICS-THE NEW 52 with print runs of more than 100,000 (ACTION COMICS, BATGIRL, BATMAN, BATMAN AND ROBIN, BATMAN: THE DARK KNIGHT, DETECTIVE COMICS, FLASH, GREEN LANTERN, SUPERMAN).
· All 13 of the Week 2 titles from DC Comics: The New 52 have sold out from Diamond and are going back to press—ACTION COMICS, ANIMAL MAN, BATGIRL, BATWING, DETECTIVE COMICS, GREEN ARROW, HAWK & DOVE, JUSTICE LEAGUE INTERNATIONAL, MEN OF WAR, OMAC, STATIC SHOCK, STORMWATCH and SWAMP THING.
· With its second printing, ACTION COMICS, joins JUSTICE LEAGUE as the second title to date from DC Comics-The New 52 with more than 200,000 copies in print.
· All 13 of the Week 3 titles from DC Comics: The New 52 have sold out from Diamond in advance of publication and are going back to press, including BATMAN AND ROBIN, BATWOMAN, DEATHSTROKE, DEMON KNIGHTS, FRANKENSTEIN, AGENT OF S.H.A.D.E., GREEN LANTERN, GRIFTER, LEGION LOST, MISTER TERRIFIC, RED LANTERNS, RESURRECTION MAN, SUICIDE SQUAD and SUPERBOY.
If this signals to anything it's that The New 52 is paying off for the initial issues, retailers need to get their ordering right the first time around and the speculator market will be looking to pick most stores clean of the second prints with so many out there that missed out in the first prints.

So far, so good DC!

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big O
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